Hi Buddy,
Are you having challenges in earning Money?
Are you finding it difficult to make a lot of Friends?
Are you not able to find a better partner to get Married? Ha Ha Ha..
There are a lot challenges which many of them are facing and this is going to be an eyeopener for many of them to understand the laws of marketing to solve their life’s problems. Everything is dependent on how best you are selling.
These are relevant to all the Businesses, Entrepreneurs, Startup Companies and even a common man can benefit out by understanding these laws.
You know, you are struggling with Marketing. Have you ever thought that because, you are not a better marketer, you are having the hell lot of challenges.
Do you understand that, anything and everything finally leads to your marketing strategies?
If you have nicely convinced your wife from a Luxury Home theatre to Budget TV, you won as a good marketer. A job well done.
Convincing skill is the primary Marketing Strategy.
Good Marketing strategies, will help you in finding ways to keep your audience engaged, to averse from the objections of the people, selling more products and finally to solve any of the life’s problems.
It all lies in the Game of Marketing.
1. Get the Basics Right and Tight
If you see the trends of the success in the Startup industry, you will hardly hear just a few names making to the point of getting into the people notice and having good sales.
Do you think are only these companies existing? Definitely not. There are everyday hundreds of people trying to set up the businesses and struggling to stand up.
All is because, they are just trying to Run.. Run.. and Run the moment they start.
If is fine that they are having great zeal to get on with the passion of building the Business empire, but hold on and think a moment.
How are you going to market your products, what are your selling points, Have you done a market research on the need of the hour?
Of course, you might have a brilliant and innovative idea to build product, it is not going to sustain, unless you know the need of the hour or until you got the pain points of your customers.
So, when you are on an entrepreneurship journey, wait, think and make your marketing strategies go hand in hand along with your business development.
2. Are you thinking, Marketing is not my cup of cake
Never ever think that Marketing is not your cup of cake and somebody from the marketing agency will look after all the selling.
You know, any product or service which you are selling, it is your baby and no one else from the world can understand it better than you…You the pain in building it..you know the wonders it can do for the people…
And moreover, people have come because of you. So gear up and sharpen your marketing skills and sell your products. Of course, you can take the help from other sources, but never depend blindly on other sources for marketing.
3. Building just a Product will not always sell
Just knowing how to build the products and better services will not always help you in selling. There are tons of goods products and services in the market struggling to find the sales. Understand the market needs and scale accordingly and position your products with the right platforms for marketing.
4. Don’t make your Sales Process complicated
Most of the people start thinking this way that way and try to make the marketing process too complicated.
Always think smart and try to setup an easy and proven ways of marketing.
Webinars are one of the most proven ways to market the products. Keep getting in front of your audience as frequently as possible and provide enormous value addition as freebies and build a trust.
This way, you can easily communicate to people your products and services and on the other hand, you will get to the needs of the people and their requirements. So, go back and tune your services and products accordingly to fit into the requirements of people.
5. Start Measuring everything
Do you know measuring anything will start to build tremendous focus on a particular thing.
Ex: Health, Finances, Revenues, relationships, etc
So, measuring anything will start to grow immensely, because you start focussing on the activity.
Get a board, write in bold your everyday targets and keep measuring them. Try to see the improvement week by week basis and you will notice, what a tremendous success.
6 Start Investing in Learning and make a habit of buying
Until you start investing ethically in your learning or you make a good buying habits, you are not going to sell your products decently.
If you think, you can download one such pirated movie, or hack a service for free, you are never going to get success in marketing and selling your products right.
So, until you become a good buyer, you cannot become a good seller.
7. Never ever create your products first and then start selling.
Understanding the sales should be the trigger point to creating the products and services. Who is going to buy your products which does not make any sense to them or which cannot remove their hassles.
So, create the map on the needs of the people and then start building the products and services.
Digital Marketing Vs Traditional Marketing
There is always a debate on which is the best way of marketing Digital or Traditional. However the marketing evolution started with the Traditional ways which cannot be ignored in any case, we need to get on the changing needs and trends and position our Marketing plaforms.
What is Traditional Marketing?
Traditional marketing is first version of the marketing evolution. It cannot be easily ignored because even today a lot sales and marketing happens with the Traditional marketing.
- Print media like magazines, newspapers, Pamphlets, Posters etc.
- Broadcasting channels like Radio, Television, movies etc
- Sending letters
- Telemarketing
- Posters, Flyers etc
What is Digital Marketing?
In the current trends where online activities have become an integral part of the peoples life for buying groceries, electronics, banking etc, every activity is done online because of the ease of accessibility.
Based on the trends Digital Marketing has evolved to reach the businesses to the people using the digital means like Internet and Social media platforms.
1. Technology Advancements
With the advancement in technology, it is a fact that Digital Marketing can definitely help the businesses to get more Leads/Sales with minimum budget requirements where as the Traditional ways can put lot of dent in your pockets.
2. Traditional Print Media Investments
Print Media can reap great results when they are done properly, but inconsistent advertising patterns can be drastic failures and incur lot of marketing losses. If you are availing the Print Media, then you will have to spend a lot of money for the local magazines and newspaper which is definitely going cost huge money.
3. Digital Marketing investments
Investments in Digital marketing are much lesser risky, because we can target the ads to specific audience and if that does not work out, we can change it later on, which does not with the traditional approach. Tweaking the ads is very easy in the real time which could lead for better sales.
4. However, in cases of some bigger brands, who have got some huge audience in the offline market, ignoring traditional marketing will be at loss. They might lost the sales. But in case of the small scale businesses who are starting up and run with tight budgets, Digital marketing the best medium.
5. Going Globally with Digital
Traditional market may be good to get sales at the local market, but if you need to scale up globally or reach a larger audience, Digital marketing is the best way to go.
Designing the CATT Funnel
CATT is a marketing funnel which gets the attention of the potential buyer in finding your products or services and takes him all the way to conversion which leads to the sales.
The goal is not just to sell the products one time, but to increase the repeat customers to have the sales on a regular basis.
It all starts with your Niche Selection and working on with the CATT Model.
Content:
This is the Lead Magnet which drives the customers to become part of our network by some giveaways and freebies like free E-Book, a free informational video etc.
Attention:
Get the attention of the Target Audience using the Social Media and performing a SEO on our website to get it reach with maximum audience and get their attention.
Trust:
By posting regular updates to the network team in your email list and engaging them by helping in growing their business will build their trust and they will never leave your funnel.
Transaction:
Once the trust is built in the Target Audience, it will become easier to roll out the products and pitch them, so that the sales will automatically flow.
Integrated Digital Marketing
Implementing Integrated Digital Marketing in your Business Strategies will need to get these setup.
Go Digital
Go Digital and have a Digital Presence for your Business. Have your Website available with SEO setup on the site to get maximum reach to the Audience.
Content Marketing
Content is becoming the King in the current trends. So, do content marketing and share your brand message to the Target Audience. Share the informational Videos, E-Books and Blogs and don’t sound like you are pitching in products.
Connect with Target Audience and Engage them
Use the different Social Media Platforms to connect with the Target Audience and rather than just creating a brand presence, be actually present and get the Feedback about your business, understand the needs of the audience and engage them with latest updates on your products or services.
Personal Branding: #Mass Trust
Personal Branding is needed for everyone and it is equally important as your Business. Without Personal Branding, your words and actions will not be taken seriously and no one follows. To create a great impact on your Target Audience, one has to get the Mass Trust by building Personal Brand for themselves.
Identify your Niche skill and develop the products and services around your Niche. When someone thinks about a problem relating to your Niche, you should be the one your Audience should think of approaching.
One has to be Authentic and Genuine and these are the qualities needed to build the trust among the target audience.
Create a story around your Personal brand which is interesting for the people to listen rather than publicizing around the social media.
Bring a positive change in the world with your Personal Brand and get the people follow you in making that change continuous.
One of the Best Personal Brand I know is Digital Deepak, where he has setup his personal brand using the best of the Internship Programs ever available.
Conclusion
To conclude this, it is very essential to understand the laws of marketing which are the backbone for sustaining of the business. Either you are glorifying or you are vanished is just the outcome of the Game of Marketing.
So, please act and make your business strategies by recession proof by understanding the basic laws and lead you business hand in hand with marketing.
Please leave a comment below if you liked this one. It would resonate me to write more and more useful articles.